Legal

Privacy Policy

Last updated: March 2025  ·  APE London (sustainabletshirts.co.uk)

Contents
  1. Who we are
  2. What information we collect
  3. How we use your information
  4. Legal basis for processing
  5. Who we share your data with
  6. Cookies & tracking
  7. How long we keep your data
  8. Your rights
  9. Data security
  10. Contact us

We respect your privacy. This policy explains what personal data APE London collects, how we use it, and your rights under the UK GDPR and Data Protection Act 2018.

1. Who We Are

APE London is a print and embroidery studio based in London, UK, operating under the website sustainabletshirts.co.uk.

We are the data controller responsible for your personal data. If you have any questions about this privacy policy or how we handle your data, please contact us using the details in Section 10.

2. What Information We Collect

We collect information you provide directly to us, including:

  • Contact details — your name, email address, and phone number when you submit a quote request or contact form
  • Business details — your company name and information about your project or order
  • Communications — emails, messages or calls between you and our team
  • Order information — details of products, quantities and specifications when placing an order

We also collect certain data automatically when you visit our website:

  • Usage data — pages visited, time on site, referring URL
  • Device data — browser type, operating system, IP address
  • Cookie data — see Section 6 for full details

3. How We Use Your Information

We use your personal data to:

  • Respond to your quote requests and enquiries
  • Process and fulfil your orders
  • Send you relevant information about your project or order
  • Improve our website and services
  • Comply with our legal obligations
  • Measure the effectiveness of our Google Ads campaigns (via conversion tracking)

We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.

5. Who We Share Your Data With

We may share your data with trusted third parties only where necessary:

  • Google LLC — for Google Ads conversion tracking and Google Analytics (usage data only)
  • Email service providers — to send you quotes and communications
  • Payment processors — if you pay online, your payment data is handled by our payment provider and never stored by us
  • Professional advisors — accountants, lawyers, where required by law

All third parties are required to handle your data securely and in compliance with UK data protection law.

6. Cookies & Tracking

Our website uses cookies to function and to understand how visitors use the site. The cookies we use include:

  • Essential cookies — necessary for the website to work. Cannot be disabled.
  • Analytics cookies — Google Analytics, to understand site traffic and improve our pages. IP addresses are anonymised.
  • Advertising cookies — Google Ads conversion tracking, to measure which ads lead to enquiries. This helps us optimise our advertising spend.

You can control cookies via your browser settings. Disabling advertising cookies will not affect your ability to use our website or request a quote.

By using our website, you consent to our use of cookies as described above. For more information, visit aboutcookies.org.

7. How Long We Keep Your Data

We retain your personal data only as long as necessary:

  • Quote enquiries — 12 months if no order is placed
  • Order records — 7 years (required for UK tax and accounting purposes)
  • Marketing communications — until you unsubscribe or withdraw consent
  • Website analytics — aggregated data retained for up to 26 months via Google Analytics

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — ask us to correct inaccurate data
  • Right to erasure — ask us to delete your data ("right to be forgotten")
  • Right to restrict processing — ask us to limit how we use your data
  • Right to data portability — receive your data in a portable format
  • Right to object — object to our use of your data for legitimate interests or marketing
  • Right to withdraw consent — where processing is based on consent, you can withdraw at any time

To exercise any of these rights, contact us at the details in Section 10. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. These include:

  • SSL/TLS encryption on our website
  • Restricted access to personal data within our team
  • Secure email communications

No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, please contact us.

10. Contact Us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us:

This policy was last updated in March 2025. We may update it from time to time — any changes will be posted on this page.